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Digital Manager
Boulder, CO
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The Company

We’re a full service digital marketing agency with experienced cross-channel strategists and skilled tacticians who keep our clients business needs at the heart of every recommendation we make and every action we take. We craft holistic, integrated marketing programs that span the customer journey, building a strong foundation of loyalty and elevating our clients' brands at every customer touchpoint. We are a collaborative team dedicated to achieving success in partnership with our clients and each other.


The Position

The Digital Manager is a client-facing, hands-on role responsible for planning, executing, optimizing, and reporting on integrated digital marketing campaigns across paid media and broader digital channels. This role combines strategic thinking with day-to-day campaign ownership and execution.

The Digital Manager owns campaign performance, translates business goals into actionable digital programs, and works closely with internal teams and clients to drive measurable results across ecommerce and B2B accounts. This is an individual contributor role and does not include people management.


Responsibilities


Campaign Strategy & Planning

• Translate client business goals into clear digital campaign strategies, including channel mix, objectives, KPIs, targeting approach, and budget allocation

• Develop holistic media plans across paid search, paid social, display, affiliate, and other relevant digital channels

• Forecast performance and recommend optimizations to improve ROAS and core KPIs

Campaign Execution & Optimization

• Own day-to-day management and optimization of digital campaigns across paid media platforms (Google Ads, Meta, affiliate networks), with potential focus on earned/owned channels

• Execute campaign setup, launches, restructures, audits, and ongoing optimizations

• Manage budgets, pacing, bids, audiences, creative testing, and landing page experimentation

• Ensure accurate tracking, pixel implementation, and data integrity

Performance Analysis & Reporting

• Monitor campaign performance daily and identify trends, insights, and optimization opportunities

• Build and maintain internal and client-facing performance reports

• Clearly communicate results, learnings, and recommendations in client-ready language

Client & Team Collaboration

• Serve as a key point of contact for clients on campaign performance and recommendations

• Support client meetings, presentations, and ongoing communications

• Collaborate closely with account, creative, and analytics teams to ensure aligned execution

• Maintain strong relationships with platform partners and vendors

Growth, Learning & Contribution

• Stay current on digital marketing trends, platform updates, and emerging tools

• Share POVs, insights, and best practices internally

• Support agency initiatives related to training, documentation, and process improvement

• Contribute to business development efforts as needed, including audits of paid or earned/owned programs


Qualifications


Education & Experience

• Bachelor's degree in marketing, advertising, communications, or equivalent professional experience

• 2+ years managing digital marketing campaigns across multiple channels

• Agency experience strongly preferred


Technical Skills

• Proven experience managing paid media campaigns across at least two platforms (Google Ads, Meta, display, affiliate, etc.)

• Strong understanding of paid, earned, and owned media integration

• Proficiency in Google Analytics, Google Ads, Meta Ads Manager, and reporting tools

• Advanced Excel skills and familiarity with Google Workspace and Microsoft Office


Core Competencies

• Strong analytical skills with ability to translate data into actionable recommendations and executive-level insights

• Excellent written and verbal communication, including formal presentation skills

• Sharp attention to detail and problem-solving aptitude

• Ability to manage multiple priorities efficiently in fast-paced environments

• Self-motivated with ability to work both independently and collaboratively

• Proven relationship-building skills across teams and stakeholders

• Growth mindset with desire to learn new skills and test innovative approaches

• Positive attitude aligned with RMP’s values


Nice to Have

• Multi disciplined digital marketing experience

• Ecommerce experience

• Notable digital technical prowess (e.g., GA4 certification, GTM experience, pixel tracking/troubleshooting)

• Platform certifications (Google Ads, Google Analytics, Meta, affiliate networks, etc.)

• Experience to mentorship or informal leadership


Salary & Benefits

• $60k - $95k annually, depending on experience and tenure

• “No Policy” vacation policy, otherwise known as “unlimited vacation,” with a required 2 weeks of leave at minimum

• Medical, dental and vision benefits

• Retirement plan with company matching

• Collaborative friendly culture with remote work and in-person meet-ups for local team members in the Denver and Chicago areas

• Annual offsite company retreat

• Monthly wellness stipend and office reimbursements

• Charitable contribution matching

• Conference, education and certification reimbursements

• Sabbatical after 10 years of employment

• Generous referred client commission

• Pet adoption sponsorship


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